HSBC Privé: HSBC’s new invite-only premium credit card for HNIs/UHNIs

HSBC India has introduced HSBC Privé – an invite-only super-premium credit card tailored for its Private Banking clients with a Total Relationship Balance (TRB) exceeding $2M (approx. INR 12 Cr). The card debuted in Hong Kong in October, followed by its launch in India, with plans to expand to additional global markets, according to the bank’s statement.

Designed to cater to high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs), HSBC Privé offers unparalleled travel benefits, exclusive access to prestigious events, and exceptional lifestyle experiences. Such benefits align with the lifestyle of HSBC’s premium clientele, aiming to set new benchmarks for luxury and convenience for consumers. HSBC Privé will be available on Mastercard network.

Some features of the card are:

• Access to elite private clubs at more than 150 locations across Asia, Australia, Europe, and the United States
• Antarctic travel via private jet
• Exclusive shopping benefits
• Access to Michelin Star restaurants
• Complimentary companion airline ticket (first or business class) at selected airlines
• Complimentary golf access in Asia Pacific
• Wellness benefits, including offers and sessions with celebrity trainers
• Complimentary airport lounge access worldwide
• Travel Insurance and assistance around VISA at your doorstep service
• Zero forex markup on all international spends

With its luxury features, the card is suited for ultra-high-net-worth individuals who value extravagant privileges as an integral part of their lifestyle. In addition to offering standard premium benefits such as lounge access, golf privileges, shopping benefits, and forex mark-up fee, HSBC Privé truly stands out with exclusive features like the Antarctic travel experience and access to Michelin Star restaurants.

The luxury benefits offered on the card are very similar to Axis Bank’s latest super premium launch—Axis Primus, which is currently the most expensive credit card in India. As more details unfold, it will be interesting to see how HSBC Privé competes with Axis Primus and other well-established super-premium cards like HDFC Infinia, American Express Platinum and Axis Burgundy Private.