Grameen Koota Financial Services Pvt. Ltd. was established with the objective of providing affordable and timely credit to the country’s low-income and poor households. In December, 1996, Mrs. Vinatha M Reddy visualized Grameen Koota after being inspired by Alex Counts’ book, “Give Us Credit”. Alex Count was the CEO and President of Grameen Foundations USA and he in his book wrote about commendable stories of the poor people of Bangladesh who used micro-credit and raised themselves above poverty during the microfinance movement led by Nobel Laureate Professor Muhammad Yunus.
Grameen Koota started in May 1999 as a project under a NGO from South Bangalore called T Muniswamappa Trust (TMT). The seed capital was offered by Grameen Trust, Bangladesh to replicate the microfinance model of Grameen Bank Bangladesh.
The lending methodology of Grameen Bank was adapted by Grameen Koota and it was adapted as per the requirements of the Indian market. The company essentially offers various services like collateral loans to women having low-income and from poor households. The main ideology of Grameen Koota is to create and provide equal opportunities and help in developing the poor of both rural and urban areas. With the help of the loans offered, the customers will be able to get into a position that will improve their standard of living and help them come out of poverty. The endeavor of the organization was to create a class of financially literate and mature women entrepreneurs and it has successfully managed to do so.
Women of the Indian society are vital for the socio-economic environment of the family, community and the country. Therefore, Grameen Koota bank targets women as it has been proven that in comparision to men, women can use resources in a more productive manner. The organization aims to make the women financially sound and effectively participate in the development of the community and family.
Till the year 2007, Grameen Koota ran as an NGO but post that it became a well-regulated Non-Banking Financial Institution which in 2013 became a governed and regulated Non-Banking Financial Company-Micro Finance Institution as per the Reserve Bank of India. Grameen Koota Financial Service Private Limited works with the operating brand name of Grameen Koota.
The company in its attempt to provide help at every stage of life of its clients provides a wide range of financial and non-financial products and services. Keeping in mind the opinion of the staff and the feedback from clients, the organization periodically modifies its products and services.