YES Asset Management Ltd. is a fully owned subsidiary of YES Bank. As of now, the AMC offers only 3 funds, but plans to expand its mutual fund franchise in the near future. It believes in bringing out optimum solutions for investors by leveraging the knowledge of its experienced experts.
The fund house follows an investor centric approach, with the idea of simplification of wealth creation goals via knowledge-based investment strategies and prudent risk management.
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Mutual Funds offered by YES AMC
Currently, YES AMC offers only debt mutual funds to investors, who want to park their money for the short term, and earn fixed returns on the same. Debt Funds predominantly invest in fixed income investment instruments that are highly rated by credit rating agencies. These funds are apt for investors with low to moderate risk appetite. The three debt mutual fund schemes offered by YES AMC are mentioned below:
| Fund Name | AUM ( cr.) | 6 – Month Returns |
| YES Overnight Fund | ₹38 | 2.46% |
| YES Liquid Fund | ₹128 | 2.72% |
| YES Ultra Short Term Fund | ₹36 | 2.90% |
How to Invest in YES Mutual Funds?
There are two ways through which a person can invest in mutual fund schemes offered by YES Asset Management Ltd:
- Online
You can invest in Mutual Funds offered by YES AMC online seamlessly through their website.
- Offline
This conventional mode of investment requires an investor to fill a form and submit it at the nearby branch of the fund house (YES AMC), or invest through a broker.
How to Complete Your KYC Check for YES Mutual Fund
KYC (Know Your Customer) is a one-time customer identification process and a mandatory compliance requirement for investors who wish to invest in mutual funds. It has been made compulsory by the capital markets regulator SEBI (Securities and Exchange Board of India) for mutual fund investments in order to curb fraudulent activities.
The KYC Process can be initiated and completed with any of the following SEBI-registered intermediaries:
- The Fund House (Asset Management Company)
- KYC Registration Agency (KRA) such as CAMS, Karvy, CSDL (Central Depository Services Limited) Ventures, NSDL (National Securities Depository Limited) and NSE-owned (National Stock Exchange) DotEx International Limited
To complete your KYC online, follow these steps, and you’ll be good to go:
Step 1: Visit the website of YES Mutual Fund or any of the above-mentioned KRA’s website and create an investor account by filling in your personal details and your Aadhaar-linked mobile number so that you can verify the account using that OTP.
Step 2: Upload self-attested copies of your Identity Proof and Address Proof.
That’s all. Your eKYC process is done!
Fund Managers of YES Asset Management Company
- Amit Deshmukh
He is the Chief Financial Officer of YES AMC, and brings in 18 years of quality experience in the financial services sector with 10 years in asset management. Being a Chartered Accountant(CA), he has a sound knowledge of all aspects of finance including AMC core finance, business finance, taxation and fund accounting.
- Piyush Baranwal
With 12 years of professional experience in fixed income fund management function, Piyush Baranwal is the senior fund manager at YES AMC and heads the Fixed Income vertical. He is a CFA charter holder and has specialized in finance.
- Kartik Soral
Kartik Soral is a senior fund manager at YES AMC for equity function. He brings in 10 years of experience of industrial experience across Fund Management, Equity Research, Corporate Finance, and Global Markets. He has done a Post Graduate Diploma in Management from IIM- Ahmedabad, and also holds a CFA Charter.
Frequently Asked Questions
Q. What is an Asset Management Company (AMC)?
A. AMC is an organisation which manages the pooled funds from numerous investors and invests them in various financial securities to generate returns.
Q. What is Net Asset Value (NAV)?
A. Net Asset Value measures the performance of an individual mutual fund scheme of an AMC. In essence, it is the market valuation of the securities the fund has invested in. So, the NAV per unit is derived from dividing the total market value of all the invested securities by the total number of units issued. Since, the number of unit holders and valuation of securities change everyday, the NAV of a mutual fund also changes accordingly.
Q. What is Expense Ratio?
A. Expense Ratio refers to a small amount of fee charged by Asset Management Companies annually to manage investors’ assets. It covers the operating and managing cost incurred by the AMC. It is a percentage of the total assets invested by the investor.
Q. What is Entry Load?
A. When an investor purchases units of a mutual fund scheme for the first time, s/he is charged a small amount of processing fee by the Asset Management Company which is known as an Entry Load.
Q. What is Exit Load?
A. When investors redeem their investment from a mutual fund scheme, s/he is charged a small amount of processing fee which is known as an Exit Load. It is also charged when investors choose to switch between different mutual fund schemes of a specific AMC.