Silver consumption increases in Delhi during the time of festivals, especially around Diwali. Buying silver in Delhi is thought to be auspicious on Dhanteras, which marks the first day of the 5-day long Diwali festival. People splurge on silver during festive times and buy silver coins, silver ware and silver idols. Silver is bought equally by all be it rich, middle-class or lower income class. Being much lower in cost as compared to gold, silver is also the most sought-for investment option.