Today’s Gold Rate in Assam

Gold is viewed as a perfect investment tool in Assam and can be procured in different forms to match the investment objective of individuals.

Gold Jewellery / Coins – A major portion of gold purchased in Assam is in the form of Gold jewelry & coins. The option to buy from a wide cosmos of local jeweler or retailer makes the investment more suitable for customer from every segment of economy. Gold Jewellery is an integral part of custom and dressing in Assamese culture and no religious celebration of festivity is completed without the involvement og gold in it. Products are available for every budget, with purity and quality guaranteed by almost every big brand in the state. With not many choices  to invest in the gold available to in the markets of Assam, jewellery automatically becomes the best option for them, as it can be easily purchased. Not only this but gold doubles up as an investment which can be easily liquidated in times of need.

Market Trading – Even though Gold trading or ETF is still in its infancy stage in Assam, the market trade for gold has interested the youths here and they have started dabbling in it. The Gold Exchange Traded Funds or commonly known as ETFs Futures Contracts and E-Gold are some of the investment options available to the investors in Assam today.

Gold have a deep rooted connotation in Assamese. Its golden glow is visible in ancient Assamese folks songs and traditional dances across seas and borders, evoking emotions from millions of hearts. Gold here is not only a culturally significant metal but has a vital a place in hearts and homes in Assam. Even though the majority of population here survives on meager resources, but despite this they always find ways to buy gold and make it an essential part of their lives. It is common for people in Assam to purchase gold at different religious gatherings such as Bihu etc and for different occasions such as family wedding etc.

In Assam gold is linked to the status symbol of the person and people here are not shy to flaunt it. In a social setting and other cultural festivities, gold is one element which can help people stand out, and literally shine in the crowd. The Politicians, actors, businessmen, and officials here all love to show their gold to the world, giving them new highs. Gold has been a status symbol in Assamese culture India since ages, right from the time of kings and queens to the British and independent India has imbibed this into its blood. The more gold one has the more power he/she has, an indication of their ability to purchase gold in spite of rising gold rates.